Advocacy 4.0

The ongoing revolution in the area advocacy is not based on the use of software, but on a complete shift in mentality.

With society today experiencing a period of accelerating transformations, most companies around the globe are turning into platforms characterized by infinite connections, such as Amazon, Google, Facebook, Airbnb, Netflix and to name a few.

As such, this new society demands a new form of advocacy; one based on the following qualities:

The rapid democratization of legal knowledge

Originality and speed in legal interpretation

The end of arguments based on authority

Creativity and design

Quickness in conflict resolution

Empathy, relevance and access

An ability to connect, to think abstractly and to be analytical (based on data and facts)